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…meanwhile in

Our B2B Marketing Blog

Thinking of the modern customer journey and it's impact on marketing

by Bärbel Ask

Think of all the touch points! Thanks to the Cloud, big data, mobile and social media to name a few, we see and interact with so many touch points today – all building up a picture of a product or a brand in the head of our customers or leads. These touch points are changing the Customer Journey dramatically.
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