FCG was growing quickly and realized that they needed to implement a world-class marketing and sales process to take advantage of the opportunities in their market. Element helped FCG by developing an integrated revenue process that included: a complete marketing and sales strategy, a kick start project to make sure they were up and running quickly, as well as an implementation of the right software systems to support their new process.
In the autumn of 2010 Kontract wanted to streamline their sales activities with a system for automated lead management. Kontract therefore sought a way to generate more qualified leads automatically. The main idea was to cut as much time as possible out of the resource intensive and often unproductive initial part of the sales cycle and instead be able to put more effort into closing deals. Kontract chose to contact Element and implement Pardot Marketing Automation. Learn how Kontract now generate leads and shorten their sales cycle.
How do you get rid of the cold sales meetings and instead build a pipeline with only interesting leads from strategic companies? Element's process for Lead Management has created a steady flow of interesting business opportunities for the ad agency Klirr Stockholm. Download this case study and read about how Element helped Klirr build and run a sales process that is tailored around how their customers want to buy.
Learn how Element helped Steria grow with systematic market analysis, lead generation and lead management of key accounts.
Many businesses realize both the potential and the challenge of expanding existing accounts. To successfully do this one needs to be process oriented and have precise coordination. Element helped Steria develop their customer base through customer surveys as a tool to generate upsales among key accounts. Download this case study to find out more.
Ciber has enhanced their efforts to communicate and act on customer feedback. Using Element's analyses Ciber has created a process that segments and develops their customers based on customer experience.
Element helped Moretime build and implement a revenue generating website centered around two main components: a lead generating web platform based on a user-friendly CMS system and a marketing automation system.
The global IT company Tieto asked Element to implement a global "Content Creation Process." Tieto wanted to create a process to effectively market themselves with relevant content to the right person at the right time through the right channel - and all with a clear, unified voice. Read more about the project here.
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