The market för Marketing Automation is hotter than ever. But all that shines is not gold.
In this guide we compare the top five vendors of the industry namely Act-On, Salesforce Pardot, Marketo, Hubspot and Oracle Eloqua.
In order to give you with a basic understanding of the differences between the platforms we have focused on a number of different areas:
- Who the best fitting user is
- What each vendors unique focus areas are
- Pricing options
- Support options
- Feature comparison
- Integration to CRM
Hopefully this can help you in your journey toward choosing the right Marketing Automation Platform for you.
This white paper is intended for CEOs or Marketing Managers of B2B companies. What are the most important questions you as a CEO can ask your marketing manager? And what are the best answers?
In this white paper we will walk you through the five most important issues to consider before investing in a new CRM system. Our hope is that you, with the recommendations of this article, will feel better equipped to succeed with the implementation of a new CRM system. The article will focus on how and why your sales process should more closely match the customer's buying process, and the importance of the CRM's usablity. This way, the CRM your sales efforts - rather than a hindrance as it is sometimes in danger of being.
How do you measure and improve your marketing ROI using Marketing Automation? How can Marketing Automation help you evaluate what marketing acitivities are most effevtive for your business? How will Marketing Automation dramatically strengthen your sales teams success? Find the answers in our Buyer's Guide below.
Studies show that only ten percent of sales attempts towards qualified leads actually lead to sales. To improve these numbers, a closer, systematic, and long -term cooperation between marketing and sales is necessary. Download this white paper and learn how you can increase your effectiveness by 48%.
The global IT company Tieto asked Element to implement a global "Content Creation Process." Tieto wanted to create a process to effectively market themselves with relevant content to the right person at the right time through the right channel - and all with a clear, unified voice. Read more about the project here.
Element helped Moretime build and implement a revenue generating website centered around two main components: a lead generating web platform based on a user-friendly CMS system and a marketing automation system.
Ciber has enhanced their efforts to communicate and act on customer feedback. Using Element's analyses Ciber has created a process that segments and develops their customers based on customer experience.
Many businesses realize both the potential and the challenge of expanding existing accounts. To successfully do this one needs to be process oriented and have precise coordination. Element helped Steria develop their customer base through customer surveys as a tool to generate upsales among key accounts. Download this case study to find out more.
Learn how Element helped Steria grow with systematic market analysis, lead generation and lead management of key accounts.
Anders tells the story of how Element helped Tacton Systems AB get up and running with Pardot Marketing Automation and integrating it into their excisting CRM. He describes specific improvements to marketing operation and the need to integrate your Marketing Automation to a CRM.
As Sales Manager of Payzone Johan wanted to modernise the company's marketing and sales process. The solution was implementing a Marketing Automation platform and developing their content strategy and web presence.
Olle describes three main areas that lay the foundation of how a marketing automation platform can help your business.
Welcome to Element's School for Marketing Automation users and professionals. This is the first video in a series av educational clips aimed to help you become better, more efficient in anything and everything concerning Marketing Automation.
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