How to create a B2B lead and revenue factory in 5 steps

Your marketing and sales department need to have a common goal: Revenue. This is how Element can help you create an automated lead and sales pipeline.

First thing first. Understand how your customers buy.

Cold calling does not cut it anymore. Your potential customers want to start their buying process on their own, and they do it online. Calling them all the time will just alienate your brand. We will help you understand your customers, their buying patterns and how to communicate effectively with them using a revenue-driven mindset.

  • Content Strategy

    Make your content the communicative fuel of your revenue generating machinery.

  • Lead Management

    Optimise the forward motion of your leads to generate new and maximise existing customer relationships.

  • Web Strategy

    Make your website a part of your revenue strategy - not just a brochure of information.

Set your KPI's straight

You need to stop guessing about your marketing. Companies assess the performance of their SEO, their social media activities in total number of likes, their adwords campaigns in total clicks. But these metrics can't tell you if those channels are driving your sales. Wouldn't it be more efficient if all activities were measured equally? We will help you set up the right KPI's - KPI's like Leads generated, Cost per Acquired Lead and ROI per marketing channel.

  • Lead Management

    Optimise the forward motion of your leads to generate new and maximise existing customer relationships.

  • Lead Generation Strategy

    Align your marketing and sales efforts to create an inflow of qualified leads.

  • Marketing Automation

    Coordinate and measure all your marketing activities from one powerful tool that can be integrated seamlessly into the reset of your revenue generating process.

Analyze your online performance

The B2B buying process starts online. It is therefore essential for your organization to be proficient in all things digital. You have to set a winning web strategy. Make sure that your online marketing is working. Be visible in all channels. But most importantly - do these things cost effectively. Let us help you generate more valuable leads at a lower cost.

  • B2B Social Media Strategy

    Using Social Media with a purpose; to increase your revenue.

  • Marketing Automation

    Coordinate and measure all your marketing activities from one powerful tool that can be integrated seamlessly into the reset of your revenue generating process.

  • SEO and PPC

    Become a thought leader and generate more qualified leads with SEO and PPC that actually work

Generate and handle more leads with Marketing Automation

As we improve your lead pipeline you will find yourself with a database that is growing in complexity. Marketing automation will help you carry personal dialogues with thousands of potential customers at the same time, while scoring each of their digital interactions with your company. The result? You will easily identify the most interesting potential customers while building brand trust.

  • Marketing Automation

    Coordinate and measure all your marketing activities from one powerful tool that can be integrated seamlessly into the reset of your revenue generating process.

  • Content Strategy

    Make your content the communicative fuel of your revenue generating machinery.

  • Lead Generation Strategy

    Align your marketing and sales efforts to create an inflow of qualified leads.

Automate your Sales

Once your lead pipeline is well optimized you will find that new questions arise. How does your organization handle leads? How do you sell more to existing customers? Element will help you boost your sales with a winning strategy by using the latest software platforms including both Marketing Automation and CRM.

  • CRM

    Simplify your sales team's road towards revenue. Automated processes, mobility, ease of use and more.

  • Marketing Automation

    Coordinate and measure all your marketing activities from one powerful tool that can be integrated seamlessly into the reset of your revenue generating process.

  • CRM Integration

    Do you have a CRM? Have you integrated it with your other marketing and sales tools? Or maybe you don't have a CRM? But want one? No matter what, we will help you.

Happy clients

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