Everyday I am in contact with new companies looking to get started with marketing automation (MA). Most of the time, people are well-informed when it comes to the topic, as MA gets a lot of publicity nowadays. But often, people lack the full understanding of what to ask for when it comes to functionality or technical capabilities.
Nortal merges through share swap with Swedish company Element, which is the leading B2B marketing & sales strategy and technology company in Northern Europe. The merger marks a brand new service offering in Nortal’s portfolio – Revenue Science.
Think of all the touch points! Thanks to the Cloud, big data, mobile and social media to name a few, we see and interact with so many touch points today – all building up a picture of a product or a brand in the head of our customers or leads. These touch points are changing the Customer Journey dramatically.