Lead-to-Revenue Management

Creating a seamless marketing and sales process that can generate and measure revenue.

Lead-to-Revenue Management (L2RM) refers to the range of methods that are needed to effectively manage a customer’s purchasing process. From the very first touch point all the way to a profitable long-term customer relationship.

Element will help you develop a complete Lead-to-Revenue Management Process.
We will provide you with strategies and know-how to be able to align all the necessary components of your own L2RM-process.

This means:

  • working with your organisation to anchor the skills needed in your team,
  • adopting the needed strategic mind-set to leverage the process optimally,
  • creating the best possible tactical process for your organisation,
  • choosing the right framework of tools needed,
  • working with your tactical marketing and sales teams to develop the right content production process,
  • the means of measuring the right KPI’s and being able to optimize your process over time.

Want a more detailed description of what your Lead-to-Revenue Process could do for your organization? Fill out this form to be contacted by one of our senior consultants.

Get it all explained

Jonas Ander

Jonas Ander

+46 8 534 815 74

Jonas is our expert in B2B strategy. Contact him for a personal run-through.

Try a marketing automation demo

Discover how to generate your own leads in all digital channels

Try demo now

Happy clients

Book a meeting

We're glad that you're interested in meeting us! Please complete the form below and we will get back to you as soon as possible.


Thank you! We'll be in touch.