After the release of Salesforce’s State of Marketing 2016, I want to share my key take-aways from the report - all focused on the marketing team becoming more customer focused, more social and more tech-savvy.
Creating a seamless marketing and sales process that can generate and measure revenue.
Lead-to-Revenue Management (L2RM) refers to the range of methods that are needed to effectively manage a customer’s purchasing process. From the very first touch point all the way to a profitable long-term customer relationship.
Element will help you develop a complete Lead-to-Revenue Management Process.
We will provide you with strategies and know-how to be able to align all the necessary components of your own L2RM-process.
- working with your organisation to anchor the skills needed in your team,
- adopting the needed strategic mind-set to leverage the process optimally,
- creating the best possible tactical process for your organisation,
- choosing the right framework of tools needed,
- working with your tactical marketing and sales teams to develop the right content production process,
- the means of measuring the right KPI’s and being able to optimize your process over time.
Want a more detailed description of what your Lead-to-Revenue Process could do for your organization? Fill out this form to be contacted by one of our senior consultants.