Lead-to-Revenue Management

Creating a seamless marketing and sales process that can generate and measure revenue.

Lead-to-Revenue Management (L2RM) refers to the range of methods that are needed to effectively manage a customer’s purchasing process. From the very first touch point all the way to a profitable long-term customer relationship.

Element will help you develop a complete Lead-to-Revenue Management Process.
We will provide you with strategies and know-how to be able to align all the necessary components of your own L2RM-process.


This means:

  • working with your organisation to anchor the skills needed in your team,
  • adopting the needed strategic mind-set to leverage the process optimally,
  • creating the best possible tactical process for your organisation,
  • choosing the right framework of tools needed,
  • working with your tactical marketing and sales teams to develop the right content production process,
  • the means of measuring the right KPI’s and being able to optimize your process over time.
     


Want a more detailed description of what your Lead-to-Revenue Process could do for your organization? Fill out this form to be contacted by one of our senior consultants.

Get it all explained

Jonas Ander

Jonas Ander

+46 8 534 815 74

Jonas is our expert in B2B strategy. Contact him for a personal run-through.

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